15 October 2018

Promo Printed Bags – Perfect for Niche Advertising

by Dave

If your business is a little bit unusual, you may be wondering how to best advertise your business without turning away new customers. Thankfully, there is an easy way to build awareness and exposure – and it’s affordable too. Promo printed bags are a must in this economy, as they’ll be used more than ever before. Not only can you promote your brand, you’ll be offering your customers something that they actually use. For more information on why these bags are the ideal marketing tool for niche brands, read on.

Easy to Customise
Rather than find a product that suits your business – which can be especially hard if you’re targeting a very specific market – we’ve made it easy to customise your promo printed bags so that they’re perfect for your company!

Begin by choosing a style that your business and your customer’s needs. For example, the traditional backpack is ideal if your targeting outdoorsy people, school aged children or even young professionals. Alternatively,
laptop bags are a great choice if your business works alongside those in the corporate sector. Our personal favourite is the printed calico bags, which are incredibly popular at the moment, for reasons we will get to further on in this piece.

Following this, you can print your name, logo, contact details and marketing message onto your bag. This is where your creativity comes into play. With the right logo design, it will be clear from the get-go what business you’re advertising. If you’re worried your current logo isn’t quite up to scratch, consider hiring the services of a graphic designer. An unprofessional logo can actually turn away customers, suggesting that your business is also unprofessional.

Reusable for Maximum Exposure
There’s no point investing in marketing material that will simply end up in landfill before your customers even notice which business they are advertising! The great thing about using promo printed bags for your brand is that they’re designed to stand the test of time. This means that your clients will be exposed to your branding day in and day out and will have time to properly make an impact on their subconsciousness – and they’ll be much more likely to use your business next time they need your services.

As we mentioned earlier, reusable calico bags are one of the best ways to advertise your brand, no matter how niche your services. Unless you’ve been living under a rock for the past few years, you will have noticed that Australia is moving away from single use plastic bags, and toward reusable totes instead. By investing in a tote yourself, you’ll be able to provide your customers with something that they need to use at least on a weekly basis, giving you guaranteed exposure.

Niche businesses often struggle to find an advertising tool that will appeal to a wider audience, but your company doesn’t have to struggle on the marketing front any longer. With promo printed bags, you’ll be able to expose your brand to your customers with a product they actually need to use!